With twelve years of marketing and branding experience, two years talent recruiting
and two years of renegade, shoe-string entrepreneurial experience,
I have a unique skill set of knowing the big agency strategies and
applying it to today’s technological game-changers.
In one word, I am a digger.
I identify trends, talent, language, hot spots and actionable information.
Back panel sales copy for national consumer frozen food product
National Cereal Brand: back panel activity ideas
Berry Based Cereal Product:
1. Illustrated words:
Straw + Bear + E = strawberry
Chair + E = cherry
ice cream cone + sun + calendar = ice cream sundae
3. Size order:
have berries of different sizes then rearrange in order of smallest to largest
4. Mix and Mash:
Farmer _____ wants to make a special creation, but what color will he get
red strawberry + white cream = pink
blueberry + red raspberry = purple
Corn Based Cereal Product:
1. Provided the headline for the trivia activity on the back panel
Due to the confidentiality of consumer products' packaging, many important projects cannot be displayed publicly. embossed can for the
Japanese market
also worked on numerous anti-counterfeit designs for the Chinese market