With twelve years of marketing and branding experience, two years talent recruiting
and two years of renegade, shoe-string entrepreneurial experience,
I have a unique skill set of knowing the big agency strategies and
applying it to today’s technological game-changers.
In one word, I am a digger.
I identify trends, talent, language, hot spots and actionable information.
I get it.
and two years of renegade, shoe-string entrepreneurial experience,
I have a unique skill set of knowing the big agency strategies and
applying it to today’s technological game-changers.
In one word, I am a digger.
I identify trends, talent, language, hot spots and actionable information.
I get it.
Cristin Frank's Social Media Network
Host of Biz Court: Is it a business or a hobby? on Ustream TV.
core strengths
• Developing brand image and stories to support that image
• Negotiating contracts and working within budgets
• Researching target markets, analyzing data and implementing results
• Managing relationships and communication styles
• Designing graphics, copywriting and editing
• Creating insightful reports, engaging presentations & public speeches
career accomplishments
Marketing & Promotions
• Crafted media pitches that have landed PR on radio, a nationally syndicated television news interview, interview for Money Magazine and front page of CNNmoney.com, various blogs and published books
• Written copy for packaging sales (romance) copy, cross-sell promotions, back of box activities, web articles and marketing material
Research
• Analyzed and incorporated marketing research results into design decisions and marketing strategies for brands such as Budweiser, OFF!, Glade and PowerBar
• Created 3D comps, high quality presentation boards and digital stimuli for qualitative, quantitative and eye tracking marketing research
• Developed background, objectives and methodology for focus group discussions
• Created, presented and aggregated research findings report
Management
• Managed client service needs analytically, promptly and appropriately
• Presented clients with design executions and communicated the strategic marking objectives
• Oversaw the introduction of new brands and the redesign of brand identity as it related to the culture of its origin country, emerging trends and market analysis
• Created and presented capabilities and process training seminars
• Negotiated and won projects that brought in $1,000,000+ annually, and stayed within the estimated budgets
Design & Branding
• Actively contributed to the package design and brand development process for consumer product groups such as Anheuser-Busch International, SC Johnson, Kraft Foods (including Starbucks) and Nestlé
• Designed packaging, promotional and instructional materials
• Managed packaging promotions, design toolkits and graphic standards for domestic and international brands
Technical Skills
• Proficient in Adobe Creative Suite, including Illustrator, Photoshop and InDesign, and all applications of Microsoft Office
• Spear-headed the acquisition of a company-wide project management system and training of employees on that system
• Social media savvy professional, active on Ustream.TV, Tumblr, Flickr, Squidoo Facebook,and Twitter
professional experience
The Eve of Reduction, www.theEveOfReduction.com
Founder, Content Writer, Promoter: 1/10 – Present
Cargot® Roll & Go Organizers, www.CarryCargot.com
President, Designer, Marketer: 1/09 – Present
Bluedog Design, LLC, Virtual Agency Headquartered in Chicago, IL
Account Executive, Resource Manager: 4/04 – 9/09
McGard, Inc, Orchard Park, NY
Graphic Designer, Production Coordinator: 4/02 – 8/03
(I left this job to start a family)
Lipson, Alport, Glass & Associates (now Brand Image), Northbrook, IL
Packaging Account Manager on the SC Johnson Account: 11/99 – 10/01
(I left this job to move out of state and get married)
Kraft Foods, Inc., Glenview, IL,
Associate Packaging Manager: 8/99 – 11/99
Anheuser-Busch, Inc. St. Louis, MO
International Graphic Coordinator: 4/97 – 5/99
(I left this job to live in Chicago)
education, awards & training
Rochester Institute of Technology, Rochester, NY
BFA in Graphic Design
Member of the RIT Student Government
Awarded the Macintosh Scholarship
Request, Offer, Promise Seminar with strategic thinker, Leslie Berger
Sales Training with author, futurist and speaker, David Houle
Team Building and Communication Training with Melissa Hudson from Baker Communications
Beyond Branding Seminar with brand steward, Chris Everett
• Developing brand image and stories to support that image
• Negotiating contracts and working within budgets
• Researching target markets, analyzing data and implementing results
• Managing relationships and communication styles
• Designing graphics, copywriting and editing
• Creating insightful reports, engaging presentations & public speeches
career accomplishments
Marketing & Promotions
• Crafted media pitches that have landed PR on radio, a nationally syndicated television news interview, interview for Money Magazine and front page of CNNmoney.com, various blogs and published books
• Written copy for packaging sales (romance) copy, cross-sell promotions, back of box activities, web articles and marketing material
Research
• Analyzed and incorporated marketing research results into design decisions and marketing strategies for brands such as Budweiser, OFF!, Glade and PowerBar
• Created 3D comps, high quality presentation boards and digital stimuli for qualitative, quantitative and eye tracking marketing research
• Developed background, objectives and methodology for focus group discussions
• Created, presented and aggregated research findings report
Management
• Managed client service needs analytically, promptly and appropriately
• Presented clients with design executions and communicated the strategic marking objectives
• Oversaw the introduction of new brands and the redesign of brand identity as it related to the culture of its origin country, emerging trends and market analysis
• Created and presented capabilities and process training seminars
• Negotiated and won projects that brought in $1,000,000+ annually, and stayed within the estimated budgets
Design & Branding
• Actively contributed to the package design and brand development process for consumer product groups such as Anheuser-Busch International, SC Johnson, Kraft Foods (including Starbucks) and Nestlé
• Designed packaging, promotional and instructional materials
• Managed packaging promotions, design toolkits and graphic standards for domestic and international brands
Technical Skills
• Proficient in Adobe Creative Suite, including Illustrator, Photoshop and InDesign, and all applications of Microsoft Office
• Spear-headed the acquisition of a company-wide project management system and training of employees on that system
• Social media savvy professional, active on Ustream.TV, Tumblr, Flickr, Squidoo Facebook,and Twitter
professional experience
The Eve of Reduction, www.theEveOfReduction.com
Founder, Content Writer, Promoter: 1/10 – Present
Cargot® Roll & Go Organizers, www.CarryCargot.com
President, Designer, Marketer: 1/09 – Present
Bluedog Design, LLC, Virtual Agency Headquartered in Chicago, IL
Account Executive, Resource Manager: 4/04 – 9/09
McGard, Inc, Orchard Park, NY
Graphic Designer, Production Coordinator: 4/02 – 8/03
(I left this job to start a family)
Lipson, Alport, Glass & Associates (now Brand Image), Northbrook, IL
Packaging Account Manager on the SC Johnson Account: 11/99 – 10/01
(I left this job to move out of state and get married)
Kraft Foods, Inc., Glenview, IL,
Associate Packaging Manager: 8/99 – 11/99
Anheuser-Busch, Inc. St. Louis, MO
International Graphic Coordinator: 4/97 – 5/99
(I left this job to live in Chicago)
education, awards & training
Rochester Institute of Technology, Rochester, NY
BFA in Graphic Design
Member of the RIT Student Government
Awarded the Macintosh Scholarship
Request, Offer, Promise Seminar with strategic thinker, Leslie Berger
Sales Training with author, futurist and speaker, David Houle
Team Building and Communication Training with Melissa Hudson from Baker Communications
Beyond Branding Seminar with brand steward, Chris Everett
Copyright . Cristin Frank. All rights reserved.
